Pitti Bimbo 82: Apartment

Starting from this edition, every season Pitti Immagine will feature a special focus on a different section of Pitti Bimbo, with a dedicated program. In January the protagonist will be Apartment, the project dedicated to children’s fashion brands that research contemporary lifestyles: a unique section showcasing a sophisticated selection of international collections of clothing and accessories created for buyers from cutting-edge boutiques.

A brand new feature will be a special runway show which will create the atmosphere of an Atelier on the upper level of the Lyceum using Haute Couture methods of presentation. The brands on stage: Babol Cachemire Milano, Stella Jean, Pèro, Pèpè, Cape, Hilda Henri, Lamantine Paris & Milan, Piccola Ludo, Velveteen.

Plus, the rooms of Apartment will have a brand-new layout concept by designer Ilaria Marelli, who will interpret the “Pitti Generation(s)” theme through a dynamic contrast between contemporary objects and a historical background.

The brands featured at this edition are: 120%, Amberley London, Babol Cachemire Milano, Belle Enfant, Cape, Caramel Baby & Child, Émile et Ida, Grevi, Hilda.Henri, Hucklebones, Jessie and James London, Lamantine Paris & Milan, Leoca Paris, Moon et Miel, Olive, Pépé, Pèro, Piccola Ludo, Pom d’Api, Stella Jean, Trottolini, and Velveteen.

Also in Apartment, kid’s wear Magazine will be present with the photographic exhibition“When I dream I'm ageless”, a special selection of the work of 22 photographers, who reflect in their own inimitable ways the multifaceted theme of this year’s Pitti Bimbo, “PITTI GENERATION(S)”.

Pitti Immagine would like to thank for the set design: fpe d’officina. 

 
And for the fashion show: Andrea Montelpare, Anniel, Bensimon, Calzedonia, Deha, Gioseppo and Ovs Kids.
 
Pitti Immagine and the brands showing at Apartment would like to thank Compagnia della Bellezza Parrucchieri for their services.