Among the important projects being staged at this edition, N°21 – the brand designed by Alessandro Dell’Acqua – has chosen the platform of Pitti Bimbo to present his first Kids collection dedicated to the 4-12 year age group, the result of a long-term license agreement with Grant Spa.
_ Simonetta at the Polveriera will be presenting a layout and a video, “Simonetta life”, about the brand’s values and the route it has followed around the World a journey through fashion characterized by the signs that have traced the beauty of children;
_ a big style return to Pitti Bimbo for Miss Blumarine, one of the most iconic children’s fashion brands, which will be premiering the new collection for fall/winter 2016;
_ the Mafrat Group has chosen a 400 sq. meter area to present its important retail project: in 2016 there will be over 100 Quore Factory Stores, sales outlets devised to create a direct line between the company and the end consumer, capable of combining the prestige of a multi-brand boutique with the advantages of franchising;
_ a prestigious return to Pitti Bimbo by the Levi’s denim brand;
_ Guess kids returns to Pitti Bimbo and reaffirms its style with the collection for next fall-winter;
The other events and initiatives being staged at Pitti Bimbo include:
THE TREND BOOK by Style Piccoli: an opportunity for debate dedicated to retailers
During Pitti Bimbo, Style Piccoli together with Pitti Immagine will be presenting The Trend Book by Style Piccoli project: three short workshops which will offer an opportunity for both training and debate for retailers working in the world of kids’ fashion. Three topics will be covered: the style trends for FW 2016/2017; commercial and communication initiatives for stores; e-commerce for multi-brands: how to create, manage and promote them.
I LOVE MY DOG, at Pitti Bimbo with a project in aid of the Meyer Children’s Hospital
Pitti Bimbo 82 will feature a project that is the brainchild of Alessandro Enriquez, from I Love My Dog – the "pet" clothing and accessories brand – a charity initiative in favor of the Meyer Children’s Hospital in Florence and its Foundation which supports Pet-Therapy activities for the children in the hospital. A series of designers will personalize jackets and coats for dogs, I Love My Dog cult items which will be displayed in an area of the Fortezza. Part of the proceeds from the sale of the garments will be donated to support the project.
_The press conference organized by Sarabanda to present an important charity project. For the next FW 16 season, the Tuscan clothing brand that is part of the Miniconf company, will donate part of the proceeds from the sale of two elegant themes from the collection to the Gold for Kids project of the Fondazione Umberto Veronesi, to finance research into pediatric oncology.
_ the Vintage Glamour party to celebrate the new collection from the Dutch jeans label Vingino together with the press and clients.