all the news at Pitti Bimbo 83

An editorial space curated by the most influential mommy bloggers on the net, new collaborations and greater innovation with an APP

For 8 weeks from 4 July, Pitti Bimbo 83 will be online at e-PITTI.com with over 2,500 products in the collection for the next S/S season.

The summer edition will be enriched every week with exclusive content thanks to unprecedented collaborations and renewed partnerships.  A new editorial project will be launched - Style, As Told By Mum – an area dedicated to kids’ style seen through the eyes of the mothers selected from amongst the most influential names on the net. In collaboration with Polimoda, it will document style at Pitti Bimbo through the lenses of young photographers whose snapshots will populate the platform throughout the whole online period of the fair. Moreover, the partnership with Nextatlas continues in order to offer users the chance to do some scouting and analyze the emerging trends in a completely new way.

The e-PITTI.com-innovation combination finds its confirmation in READY-to-ORDER, the app for placing orders on an iPad, a B2B tool that makes use of the latest data management technologies. Plus, in June, the new format: MODÆ Connection will be inaugurated.  A workshop by invitation only, in partnership with Google, dedicated to the sector’s main interlocutors; an occasion to meet up and discuss the most recent fashion and digital prospects and evolutions.