Pitti Bimbo 83: final attendance figures
Greater energy and confidence in international childrens wear: Pitti Bimbo 83 confirmed the attendance levels recorded at the last edition. There was considerable appreciation for the creativity displayed in the collections, the quality of the buyers and the special events scheduled.
Winds of optimism for international junior fashion have been blowing at the Fortezza da Basso at Pitti Immagine Bimbo no. 83 (Florence, 23-25 June 2016): packed stands and positive feedback for the new collections presented by the almost 500 international brands present at the fair, for the high quality of the members of the trade attending and for the special events on the fair calendar.
The final attendance figures confirmed the high levels achieved by the fair a year ago, when there were a total of 5,600 buyers and around 10,000 visitors. With regard to the international markets, there were very positive performances from United Kingdom (+24%), Germany (+5%), China (+20%), Japan (+14%) and South Korea (+43%), as well as growth from Switzerland and Austria; Russia – which returns to its position as the fair’s top reference market – reversed the negative trend seen in recent seasons and rose by +5% Ukraine by +10%, with most Eastern European countries also on an upward trend; the buyer figures for United States were substantially confirmed, whilst drops were recorded for Spain, France, Belgium and Turkey. In all the total number of foreign buyers at the fair was just under 2,400.
With regard to the Italian buyers, the results were quite lively with a slight rise in the number of Italian stores at the fair – edging on point zero – reflecting the positive signs that are emerging with regard to domestic consumption.
“There was a decidedly positive atmosphere around the stands”, says Raffaello Napoleone, CEO of Pitti Immagine, “the members of the international children’s fashion trade expressed their satisfaction for the results achieved during the event, despite the news from United Kingdom and the resulting uncertainty for the world economy. Pitti Bimbo confirmed its role as the key event for international children’s fashion, with an additional impetus offered by this edition as a result of the new exhibition projects linked to junior fashion proposals – I am thinking of the Editorials dedicated to the lifestyle universe of the littlest ones, the new Fun Glasses area presented together with Mido, the collaboration with the Bologna Children's Book Fair and much more – and the program that was enriched by events and special projects. Amongst these I should draw your attention to the ones organized thanks to the contribution of the Ministry for Economic Development (Ministero per lo Sviluppo Economico) and Italian Trade Agency (Agenzia ICE): the Apartment and KidzFIZZ catwalk shows, which were extremely popular with the press and buyers, and the junior fashion online special by BOF The Business of Fashion, together with the acknowledgment Pitti Immagine gave to the 10 international retailers nominated by BOF as being the most innovative stores on the world scene”.
Russia (179) returned to the head of the fair’s top 20 key markets, followed by Spain (167 buyer), Germany (151), United Kingdom (137), China (124), France (99), Netherlands (85), Turkey (81), Belgium (77), Greece (68), Ukraine (67), South Korea (56), Japan (50), Poland (47), Switzerland (42), United States 40), Lebanon (36), Austria (35), United Arab Emirates (33) and Brazil (27).