Pitti Bimbo 82: closing figures
Optimism and an eagerness for recovery at Pitti Bimbo 82: Buyer attendance is up by +3%, making a total of 6,900, and an overall total of 10,000 visitors
Winds of optimism for international junior fashion have been blowing at the Fortezza da Basso, at Pitti Immagine Bimbo no. 82: packed stands, positive feedback for the latest ideas presented in the collections and the great quality of the members of the trade attending, high levels of participation at all the special events on the fair calendar.
The final attendance figures show that the number of buyers grew by 3%, making an overall number of around 6,900 buyers (there were 6,700 a year ago), and exceeding the threshold of 10,000 visitors in total.
In international terms, there was a very slight fall in attendance compared with a year ago – with 2,350 buyers visiting from over 50 countries – but the number of stores present was unchanged. One result to be emphasized with great satisfaction is the return of buyers from Russia (+10% with regard to the number of stores) and from Ukraine (almost 70% more buyers than a year ago); there were many positive performances among the European markets – United Kingdom +31%, Holland +6%, Spain +5% with regard to the number of stores, Greece +14%, Austria +30%. The figures remained steady for Germany and France; the buyers from Japan and United States also confirmed last year’s levels, whilst China almost doubled the number of buyers; there was also a strong increase for South Korea (+56%) and for the main markets in the Middle Eastern area; however, for various, well known reasons there was a drop in the numbers for Turkey (-43%) and Hong Kong (-40%).
There was good growth - even more positive news for the kids’ fashion market - in the figures for Italy which, at the end of the event were up by +6.5%, making an overall total of 4,550 buyers.
“Pitti Bimbo has confirmed is role as a reference point for international children’s fashion,” says Raffaello Napoleone, CEO of Pitti Immagine. “It is an unmissable opportunity to present and view all the latest ideas in the exhibitors’ collections and to launch new kidswear projects. During the fair our companies were able to meet all the most important international members of the trade, and even though, in numerical terms, the foreign visitors were slightly fewer than a year ago, the total number of stores present was unchanged: for us this is a sign of the high level of attention reserved for Pitti Bimbo by international retailers, at an historic time when we know how essential it is – due to budget and other demands – to rationalize buyer travel. We were very pleased to see some significant markets like Russia and Ukraine buck the trend. In fact, following the consistent falls registered at previous editions they were finally on the up again, in the same way that many new markets for children’s fashion have also grown. There was also a good performance from Italy, which should be interpreted very positively in terms of the trend of domestic consumption. Kids’ fashion is conveying sophistication and quality, and we are convinced that the results for this Pitti Bimbo will bring energy and optimism for future seasons”.
Here are the fair’s top 20 key markets: Russia (241 buyer), Spain (192), United Kingdom (161), Germany (138), France (137), China (110), Turkey (94), Holland (93), Ukraine (88), Greece (82), South Korea (72), Belgium (60), United States (49), Japan (41), Switzerland (41), United Arab Emirates (40), Poland (38), Brazil (30), Lebanon (30) and Austria (29).
The runway shows and special events held in the Fortezza and around town enriched the fair’s proposals and were also very well received, becoming the object of discussion and debate among the press and buyers who arrived from all over the world.