Fashion of the Heart at Pitti Bimbo

At Pitti Bimbo, solidarity takes centre stage

At this edition of Pitti Bimbo, more than ever it is solidarity that takes centre stage. Many projects combine fashion with the heart, with charitable initiatives in favour of associations that deal with aiding children, education and supportive care, also thanks to the help of special patrons and mascots. For children’s fashion that focuses not only on the business side but also on all-round involvement in the world of childhood, supporting it in all its forms.

On the occasion of Pitti Bimbo 82, Sarabanda - a clothing brand from Tuscany that is part of the Miniconf company - presents the new Autumn/Winter 2016 collection in Florence. But the event is also an opportunity to put the spotlight on a major charity project involving Miniconf: for the upcoming AW16 season, the brand will donate part of the proceeds of the sale of two elegant themes of the Sarabanda collection to support the Gold for Kids project organised by the Umberto Veronesi Foundation, to fund paediatric oncology research. Patron, Federica Fontana.
A link with the magical universe of children lasting more than 40 years also characterises Miss Grant, a luxury childrenswear brand, which is presenting a project in support of childhood and its relationship with the animal world in Florence, in collaboration with Antropozoa Onlus, the national association which for over 17 years has been promoting Pet Therapy for children in schools and hospitals. For this reason, Miss Grant has decided to create a limited edition of one of its “it pieces”, with the proceeds from sales going to support the association. 
And there’s more. At the Fortezza, the Original Marines space will, among other projects, host the special photographic exhibition PHO-TO AFRICA: a selection of 15 unpublished photographs by the renowned photographer Sven Jacobsen, taken during the shoot for the S/S 2016 Original Marines catalogue in Cape Town, South Africa. It will be possible to take home one of the works, by making a donation to the AMKA Onlus Association (, which supports education projects to ensure African children’s right to learn. 
Special projects related to Pitti Bimbo also include the collaboration between I Love My Dog - a brand that produces clothing and accessories for pets - Pitti Immagine, for a charity initiative on behalf of the Meyer Children’s Hospital in Florence and its foundation, supporting the work on pet therapy, involving children at the establishment. Well-known creators, special “pet designers” for the occasion, have customised outerwear dedicated to puppies, cult pieces from I Love My Dog, which will be exhibited at the Fortezza. 
Having undergone a complete image overhaul, the childrenswear brand Rubacuori is presenting at Pitti Bimbo 82 under the new name Maëlie. To accompany the launch of the AW 2016-17 collections, a special charity event starring the Pigotta, the iconic rag doll from UNICEF, adopted by the brand for this special occasion, in support of the “Emergency Syria” project. Eight girls will become stylists for a day, creating special outfits for the Pigottas with fabrics and patterns from the Maëlie AW 2016 collection. Special patron, Melissa Satta.
Last but not least, at the launch of the Cicciobello® Baby Care line, Giochi Preziosi presents a special exhibition in collaboration with Vogue Bambini: Cicciobello® Fashion Walk. A group of designers from international brands have come up with a winter fashion range for the latest arrival in the Cicciobello® collection. The looks, on show at Pitti Bimbo, will become a Special Edition sold exclusively on and proceeds from sales will be donated to the Child Priority association.