At this edition Pitti Immagine Bimbo is launching a new space entirely dedicated to licensing in the children’s fashion industry in collaboration with the Bologna Licensing Trade Fair and the Bologna Children’s Book Fair. Located in the Cavedio courtyard of the Main Pavilion, it will feature 22 interesting licenses mainly linked to the world of cartoons and kids’ entertainment.
“We are very pleased to be launching this new collaboration with the Bologna Licensing Trade Fair,” says Agostino Poletto, Director General of Pitti Immagine. “The project is mainly aimed at the companies which exhibit at the fair to whom we are presenting a careful selection of potential licenses for their future collections. This is a concrete opportunity to build new business collaborations for a fair like Pitti Bimbo that is increasingly expanding its horizons at the service of the children’s fashion market”.
"The Nice Licensing project is the result of a lucrative, tried and tested collaboration between Pitti Immagine and BolognaFiere”, says Marco Momoli, Sales Director Italy, BolognaFiere SpA. “It is a unique and promising initiative for all the members of the trade involved. In fact, on the one hand we bring licensing outside its normal sphere in order to make it more familiar to the world of fashion and create new business opportunities; on the other hand, childrenswear can be enriched by innovative content that offers a wider knowledge of the licensing world. This initiative will be an original preview of what we will see in March at the Bologna Licensing Trade Fair".
The names of the project’s protagonist brands:
_Turner Broadcasting System Italia with the Ben 10 and We Bare Bears brands;
_CPLG Italy with Doraemon, Pink Panther, Space invaders, Sesame Street and LoL Surprise;
_Viacom International Media Networks with Shimmer and Shine;
_Sanrio GmbH with Mr. Men, Little Miss and Hello Kitty;
_Premium Licensing & Promotions with Betty Boop and Popeye;
_Global Brands Group with The Surfs, The Simpsons and Keith Haring;
_Atlantyca Entertainment with Geronimo Stilton and Pennuti Skizzati;
_Pokémon Company Ltd;
_Victoria Licensing & Marketing with Barbie and Hot Wheels;
_Smiley with Rubik and Smiley.