Pitti Immagine Bimbo 85

Increasingly dedicated to research and lifestyles, the fair redefines the frontiers of childrenswear and focuses on scouting and the new worlds of the kids’ universe. With big names and special projects at the Fortezza

538 collections expected (versus 498 at the previous summer edition), 322 of which from abroad (60% of the total), and over 5,600 buyers, making a total of over 10,000 visitors at the last summer edition: these are the figures for Pitti Immagine Bimbo.

Scheduled to be held from 22 to 24 June 2017 at the Fortezza da Basso in Florence, Pitti Bimbo is the most important international fair dedicated to children’s fashion and lifestyles, an extraordinary platform for trends, business and communication. Sensitive to recording the latest market demands, Pitti Bimbo focuses on research and across-the-board proposals, building its itinerary thorough different worlds that are both autonomous and synergic: an increasingly complete panorama created for the best concept stores in the world. From the atelier luxury of sections like Apartment to the mixture of research and experimentation represented by KidzFIZZ, alongside the two new exhibition projects launched by the fair: Fancy Room, with its lifestyle brands characterized by a pop design spirit and The Nest, with its selection of small independent and “up-and-coming” brands from all over the world.  Plus the new Pitti Bimbo Editorials which will astound, as usual, with their experimental, curious and special objects - a rich source of ideas and inspiration.  All this next to the big brands and most prestigious kidswear companies, from the names that have made ecology their distinctive feature (Ecoethic) to the ever-expanding microcosms such as the sportswear of Sport Generation and the myriad street inflections of SuperStreet