International childrenswear met in Florence.
Pitti Bimbo 85: closing figures
Greater energy and creativity in childrens fashion and lifestyle collections: the attendance levels recorded are very optimistic. The numbers of foreign buyers are up, with positive performances from Russia, China, The Netherlands, Belgium, Ukraine. While there is a slight decrease for the Italians.
Positive feedback for international junior fashion at Pitti Bimbo, boding well for next season’s orders and sales. All the most important international and Italian children’s fashion buyers were at the Fortezza da Basso, curious to discover all the latest innovative ideas presented by the 548 brands that were the protagonists of this edition.
The final attendance figures recorded a slight yet comforting increase in foreign buyers, with very positive performances by markets like Russia (+16%), China (+45%), Netherlands (+25%), Ukraine (+24%) and Austria (+22%); there was also growth from Germany, Brazil, Portugal and the countries in the Middle Eastern area; there was substantial confirmation of the buyer figures from France and United States, whilst there was a slight drop in the numbers for Spain, United Kingdom, Turkey and Greece; Italian buyers fell by around 8%, continuing the trend that also emerged a week ago at Pitti Uomo.
Overall the fair was attended by more than 5,300 buyers – just under the result recorded a year ago, with the total number of visitors reaching around 10,000.
“There was a decisively positive atmosphere at the Fortezza”, says Raffaello Napoleone, CEO of Pitti Immagine, “in the stands we witnessed a succession of business meetings, presentations and events for buyers and press characterized by a widespread feeling of confidence. A lot of appreciation was also expressed for the special participations, the returns and the launches hosted at this edition – including Dolce & Gabbana and Roberto Cavalli Junior with their projects and events and the launch of Emilio Pucci childrenswear line - all of which were of a very high profile. There were also many positive comments about the new projects and the sections dedicated to research and lifestyle which, season after season, expand the boundaries of the kids’ universe”.
Leading the ranking of the fair’s top 20 reference markets was once again Russia (207 buyers), followed by China (181), Spain (155 buyers), Germany (154), Netherlands (107), United Kingdom (106), France (94), Ukraine (83), Belgium (72), Turkey (67), Greece (54), Poland (49), Austria (43), United States (40), Lebanon (37), Japan (36), Brazil 34), Portugal (33), United Arab Emirates (32) and Switzerland (28).