Research, lifestyle and rising numbers at Pitti Bimbo 86: + 2.5% buyers registered at the fair


increases for both Italy and other countries with positive performances from Russia, Ukraine, United States, Spain, United Kingdom, Germany, Japan, Brazil and Turkey. A concrete approach and great creativity for junior fashion that is looking with optimism towards future seasons

The feedback from Pitti Bimbo 86 (Florence, 18-20 January 2018), is positive for international junior fashion, thus boding well for next season’s sales. Some of the most important international and Italian children’s fashion buyers came to the Fortezza da Basso curious to learn more about the new ideas presented by the 578 brands showcased at this edition.
The final attendance figures – even better than those announced halfway through the event - show an important positive result with regard to buyer attendance (+2.5% compared to a year ago), with an increase of around 1% in foreign buyers and growth of +3.5% for the Italian market: in total there were 6,870 registered buyers (compared to 6,700 a year ago), and there were over 10,000 visitors overall during the three days of the fair.
With regard to the foreign markets, there was great satisfaction for the number of buyers from Russia (+4.5%), which was confirmed as the fair’s top market, the return of which is decisive for the children’s fashion industry. Some of the best performances came from Spain (+11%), Japan (+12%), United Kingdom (+2%), Germany (+2% in terms of stores present), Ukraine (+9%), Greece (+17%), Portugal and Ireland; there was a consistent increase in Americans (+18%) and positive figures also for Brazil and Turkey.  The buyers from Netherlands, Belgium and South Korea confirmed the levels recorded a year ago whilst there was a drop in the numbers from France and China. 
Overall almost 2,450 foreign buyers took part in this edition.
The Italian market also showed itself to be very responsive with total attendance up by +3.5% which, when viewed in terms of the number of stores, is even greater (+5%).
“Pitti Bimbo once again recorded the energy and optimism being displayed by international childrenswear” says Raffaello Napoleone, CEO of Pitti Immagine. “It was an edition marked by satisfaction and positive appreciation for the creativity of our companies’ collections, the quality of the buyers who travelled from over 60 different countries, the investment in projects dedicated to the new children’s lifestyle worlds and the services at the market.  The growing attendance of countries that are important for kids’ fashion was undoubtedly very significant - Russia once again showed its specific weight and rediscovered dynamism which is totally reassuring for the whole industry – but the increase in Italian buyers was also a decidedly important sign for domestic consumption.  The new projects launched at this edition – like the #Activelab section and the new Nice Licensing area dedicated to entertainment licenses – as well as the positive feedback received for the research and lifestyle areas of the fair, together with the program of special events scheduled, confirm once again that Pitti Bimbo is the most important platform for the business and communication of international childrenswear. To conclude I should add a positive note about the showrooms present at the fair - over 40 spaces where companies were able to meet in private with their best clients – which worked really well on all three days of the fair”.
Here is the ranking of the fair’s top 15 reference markets which shows Russia at the top (271 buyers), followed by Spain (203), United Kingdom (184), Germany (148), Turkey (103) Ukraine (102), Netherlands (96), China (95), France (87), Greece (69), United States (54), Belgium (52), Japan (48), Switzerland (47) and Portugal (47).