Kids’ fashion and lifestyles come together in Florence displaying energy and great creativity


A wave of optimism in international kids’ fashion arrives from the 87th edition of Pitt Bimbo: rising numbers for both Italian and foreign buyers, positive performances for Russia, Spain, Germany, Belgium, Turkey, Japan, South Korea, Hong Kong and Saudi Arabia.

There was positive feedback for the world of childrenswear from the 87th edition of Pitti Bimbo held at the Fortezza da Basso (Florence, 21-23 June 2018) that bodes well for next season’s orders and sales.  The most important international and Italian kids’ fashion buyers came to the fair, curious to discover the new ideas presented by the 572 protagonist brands attending this edition, intercepting all the latest trends and the future evolutions of the sector.
The final attendance figures for Pitti Bimbo showed a small but comforting increase in numbers (+1%) in terms of both foreign and Italian buyers. In particular, with regard to international markets there was a rise in buyers from Russia (+3%), which again led the ranking, Spain (+2%), Germany (+5% in terms of sales outlets attending), United Kingdom (+10%), Belgium (+25%), Turkey (+29%), Japan (+75%), South Korea (+17%), Hong Kong (almost double) and Saudi Arabia; the numbers remained stable for United States and United Arab Emirates, there was a drop in attendance from China, Netherlands, France and Ukraine.
At the end of the three days of the fair around 5,350 buyers had attended overall – more than one year ago – with the total number of visitors reaching the 10,000 mark.
“There was a very positive atmosphere in the Fortezza” says Raffaello Napoleone, CEO of Pitti Immagine, “in the stands we saw a very concrete approach and a desire to learn more about all the exhibitors’ new ideas, the presentations and events for buyers and press were very popular and characterized by a widespread confidence.  Childrenswear is experiencing a moment of great evolution with a strong focus on a more accentuated research and lifestyle dimension that Pitti Bimbo is encouraging and maximizing also through the new projects and sections dedicated to emerging creativity, design and new lifestyles that, from season to season, further expand the boundaries of the children’s universe”.
The ranking of the fair’s top 15 reference markets onceagain saw Russia in the lead (213 buyers), followed by Spain (157), Germany (155), United Kingdom (117), China (102), Belgium (90), Netherlands (88), Turkey (103), France (76), Japan (63), Greece (58), Ukraine (52), Poland (47), United States (41) and Switzerland (39).

There was also huge attention and lots of positive feedback from the buyers and press for the special participations and debuts at the Fortezza da Basso, and for the program of events at this edition which involved an increasing number of venues around the city. The most popular events included those organized directly by Pitti Immagine like the special catwalk shows of the APARTMENT, KidzFIZZ and #ACTIVELAB sections, and the PITTI P.O.P PARTY! at the Villa di Maiano.