THE C’ERA UNA VOLTA INITIATIVE AT PITTI BIMBO

READING WILL ALWAYS BE IN FASHION

C’era una volta - Once upon a time… That’s how all fairy tales start. As well as a true story. C’era una volta is an Italian brand that dresses kids aged from 0 to 12 years with a delicate, sophisticated and timeless style. At Pitti Bimbo the unique style of C’era una volta will also adorn the love of reading: in fact, at the next edition of the fair, the brand will be presenting a selection of ten international illustrated albums, short stories told in pictures that provide an ideal showcase for children of all ages. These tales bring fashion icons like Coco Chanel to the page, playing with shapes and colors, portraying fashion and inviting us to exercise our sense of wonder and astonishment.


Created with the consultancy of the historical Giannino Stoppani Bookstore of Bologna, this "showcase" will be a gift that C'era una volta will have the pleasure of giving to its best clients. The world of children’s books, as well as that of childrenswear, will both be able to reveal their timeless magic.