Petit Bateau, the historical French maison of clothing and underwear for children and Treedom, the only online platform in the world for the remote planting of trees, join forces in promoting an eco-friendly culture with a concrete initiative of environmental and social sustainability, which will be presented on the occasion of the ninetieth edition of Pitti Bimbo.


Starting from January 2020, Petit Bateau will propose in its boutiques and direct stores an exclusive newborn kit in organic cotton, with each purchase including the planting of a tree species as part of Treedom’s agroforestry projects. With this gift, it will be possible to associate the child’s name with the tree, a strong message that will allow the child to grow up with a special sensitivity to nature.


The project aims to celebrate the choice of the brand to create, starting that same year, 100% of its Newborn collection in organic cotton.