NICE LICENSING by Bologna Licensing Trade Fair


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Developed in Japan in 1969, Doraemon is a highly popular franchise, ranging from manga and animation through to video games and consumer products.


The franchise boasts more than 600 active licences, more than 140 million manga sold and over 1000 episodes broadcast in more than 35 countries throughout the world.
Doraemon has inspired many prestigious collaborative ventures in the fashion world with names like Uniqlo, Converse, Aloye and Moleskine. 
DOREAMON ©Fujiko Pro


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Developed by the creators of the Bratz, L.O.L. Surprise! comprises a ball containing a mini-doll and 6 sets of mix-and-match accessories for the dolls.


In 2017, L.O.L. Surprise! was the top selling mini-doll collection during the summer, ranking first both in the toy market and in the collectible female doll category. L.O.L. Surprise! became a world retail phenomenon very soon after its first release.
© MGA Entertainment, Inc. 
L.O.L. SURPRISE!™ is a trademark of MGA in the U.S. and other countries. All logos, names, characters, likenesses, image, slogans, and packaging appearance are the property of MGA. 


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Created in 1964, the Pink Panther is an evergreen icon known throughout the world. The main character of 8 films, 2 remakes and several animated cartoon series, the Pink Panther has more than 20 million views monthly on its dedicated YouTube channel and over 2 million Facebook fans.

The Pink Panther has inspired many fashion brands, among them, Iceberg, Monnalisa, Pinko, Happiness and Zara. 

THE PINK PANTHER TM & © 1964-2018 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.



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Produced in the USA and aired for the first time in 1969, Sesame Street is the longest lasting kids’ television series in the world, with more than 170 Emmy Awards to its name.

Always endearing, the Sesame Street characters have appeared in innumerable fashion commercials for names like Peter Alexander, Puma, Uniqlo and many others.
™/© 2011 Sesame Workshop


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Launched in 1978, Space Invaders revolutionized the gaming industry, becoming the most influential, top-selling cult videogame of the arcade generation and the very first videogame to be included in the Guinness Book of World Records, with licensing revenues of over 60 billion dollars worldwide.


A major retro brand, Space Invaders has appeared on the catwalk presenting the collections of Anya Hindmarch, Hogan and Fred Perry.