NICE LICENSING by Bologna Licensing Trade Fair


Back to top

Created for Broadway by Max Fleischer during the 30s, Betty Boop enjoyed immediate success, over the years attaining icon status. Many projects created for the world of fashion - from Pantone to Moschino - have revolved around this character.

Licensees are among the best placed in the various categories to ensure the brand maintains its prestigious positioning in the long term.
© 2018 King Features Syndacate, Inc. /Fleischer Studios, Inc. TM Hearst Holdings, Inc. / Fleischer Studios, Inc.


Back to top

Popeye is one of the very first comic strip characters ever invented. In 2019, he will celebrate his first 90 years. Enjoying some 98% name recognition, Popeye and Olive Oyl have been used by millions of products and advertising campaigns as testimonials; they have also long been prominent in the fashion world.

All projects involving them have been successful with targets of all ages, gender and economic background everywhere in the world.
© 2018 King Features Syndacate, Inc. TM Hearst Holdings, Inc.