NICE LICENSING by Bologna Licensing Trade Fair


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Hello Kitty was born in London in 1974. Throughout the years she has become a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds. Thanks to her brand values - happiness and affection, fashionable for all ages, always popular, never stale, never out of date, simplicity and flexibility - Hello Kitty is today one of the coolest lifestyle brands.


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 With a cast of over 90 characters, the Mr Men and Little Misses are a firm family favourite around the globe bringing laughter and fun.
Currently one Mr. Men and Little Miss book is sold every 2.5 seconds worldwide, and lifetime sales total 250 million books. There is a Mr. or Little Miss for every personality and occasion, standing out for baby, kids wear and promotions.