NICE LICENSING by Bologna Licensing Trade Fair


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Since its market launch in 1980, it is estimated that some 450 million Rubik’s cubes have been sold. The Rubik’s brand appeals to all ages, tastes and cultures, and has established itself as one of the best-selling toys in the last three decades. A brand extension programme is currently being developed which will expand awareness of the Cube into a new world of products and categories.


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From premium collections to limited edition lines that range from prestigious collaboration with some of the world’s most famous fashion companies, Smiley Originals is a celebration of creativity, uniqueness, the individual and inspiration, influencing opinion leaders and tastemakers and continually producing new trends.