NICE LICENSING by Bologna Licensing Trade Fair


Fashion and style icon, Barbie is the most famous fashion doll, everyday inspiration for little girls to take on different roles, encouraging them to pursue their dreams. Barbie has always stood for the unlimited potential of every little girl, interpreted in countless styles of fashion collections that have always been popular with girls, thanks to their emotional link to the brand.



Hot Wheels allows kids to enjoy adrenaline-charged experiences thanks to its cars and tracks, helping them express themselves to the max, stimulating their creativity, their problem-solving abilities and encouraging them to try again if they fail, persevering until their achieve their goal. Leader in the toy car category in Italy, Hot Wheels cars are the world’s best-selling toy.