Now in Florence: Pitti Filati 74
Keeping ahead of the latest trends
Pitti Filati, the key international trade fair featuring yarns for the knitwear industry, starts today at the Fortezza da Basso in Florence, (22-24 January 2014).
With 102 brands and 18 from abroad (Great Britain, Japan, Turkey, China, Germany and Romania) and an exhibition area of 20.000 square meters, Pitti Filati is a combination research lab and observatory on future lifestyle trends.
Pitti Filati offers world class excellence in yarns to its international audience of buyers from all over the world and designers for the biggest names in fashion who flock to Florence for creative inputs. The 74th edition will be previewing yarn collections for the 2015 spring-summer season with the whole story being told through a playful, fun-filled and entertaining setting that guides visitors in original ways through the multiple links between fashion, art, sport, design and music.
ROCK ME PITTI
How much music is there in fashion? And how much fashion in music? With ROCK ME PITTI, the theme for Pitti Filati 74, Pitti Immagine is tossing a virtual coin into a shiny global jukebox that produces sounds, words and images, ideas, entertainment and emotions, business and creativity. Now doing with music what we have always done with fashion: selecting the best, the newest, the most interesting and reinterpreting it with our style, offering our visitors a new dimension of delight and entertainment. Designed by Oliviero Baldini.