THAT’S PITTICOLOR!
the theme for the summer shows

THAT’S PITTICOLOR! is the title-theme for the summer fairs and it will take about color and colors: the colors we are steeped in, the colors that surround us, the colors that we wear, that are inside us and before our eyes. The language of color is also one of fashion’s basic “codes” and it will take us into a full immersion course on new styles and lifestyles. We will talk about and design this summer’s Pitti fairs in color and look at the world in Pitticolor. Curated by Oliviero Baldini.