Pitti Filati 79: closing figures
An extraordinary edition of Pitti Filati: with growth recorded by both foreign and Italian buyers and high levels of research and quality expressed in the collections presented by the fair’s protagonists - top Italian and international knitting mills
“We witnessed an extraordinary market reaction to the selection of collections presented at this edition”, says Raffaello Napoleone, CEO of Pitti Immagine. “This Pitti Filati was characterized by the great internationality, research and quality expressed by all the yarn mills present, as well as the program of large scale promotional initiatives”.
The figures for the fair’s 79th edition show a +4%increase in buyers, bringing the total number to over 5,400 (compared to 5,200 a year ago); with growth in the figures for Italy (+5%), as well as for the international buyers (+3%) which totaled 2,900.
With regard to the foreign markets, the highest growth was recorded by France (+14%), Spain (+10%), Netherlands (+14%), China (+26%) and Russia (+18%); the performances were also very good for United States (+10% with regard to the number of companies present), Japan (+3%), Sweden and South Korea; there was also a slight increase in the number of buyers from United Kingdom.
“There was a huge amount of attention from international markets,” adds the CEO Raffaello Napoleone, “continuing the trend of the results recorded for Pitti Uomo and Pitti Bimbo, despite the particularly complex international economic situation. The Italian yarn industry once again demonstrated its absolute leadership on the world scene”.
Germany (365 buyers) confirmed its place at the head of the list of the top 15 foreign countries, followed by United Kingdom (336), France (278), United States (246), Japan (173), Spain (148), Turkey (103), Switzerland (91), Netherlands (89), China (87), Hong Kong (78), Russia (65), Sweden (62), Belgium (46) and South Korea (37).
There was also a lot of positive feedback for the special initiatives organized at this edition – acclaimed runway shows like the Pitti Italics of Sansovino 6, the brand founded by designer Edward Buchanan at the Teatro della Pergola, and the Feel the Yarn competition – both realized with the contribution of MiSE and Agenzia ICE as part of the program in support of Italian fairs and Made In Italy.
The seventh edition of Feel The Yarn, the competition organized by the C.P.F. Consorzio Promozione Filati together with Pitti Immagine, dedicated to aspiring designers from 13 of the most prestigious fashion and design schools in the world, held its closing ceremony at the Fortezza da Basso: the winner was Wang Yanjun, a student at the BIFT-Beijing Institute of Fashion Technology, who created a garment using yarns from the Toscano Filati yarn mill; and the special Salvatore Ferragamo award was presented to Yan Wen, a student at Polimoda in Florence, who was able to combine his vision with the materials of Pecci Filati.