A celebration of flowers that blossom like creative ideas for the new Pitti Filati 81 main theme

Vital energy, the stunning beauty of flowers has provided inspiration for BOOM, PITTI BLOOMS, the leading theme of the summer edition of Pitti Immagine Filati
New creative ideas that blossom just like flowers: improbable, effervescent and ironic. Sometimes in the form of macro inflatable flowerbeds, odd sculptures or flying bouquets. A fantastic world of original patterns blended with colour contrasts on façades, in areas and on objects. 
Layout, creative direction and Fortezza da Basso's setting by lifestyler Sergio Colantuoni.