the theme of the winter fairs

 The Pitti Box is a tribute to a feature common to all the Pitti Immagine fairs: that they are “Surprise Boxes”, extraordinary receptacles of ideas and innovation to be opened up every season in order to present the latest vibrations between fashion and lifestyles.

With a set design curated by the life-styler Sergio Colantuoni, also at Pitti Filati the public will have a chance to become immersed in a multisensorial itinerary that is “in-and-out of the box”.  The Main Forecourt of the Fortezza da Basso will become a big covered arena dedicated to sharing - food, ideas and opportunities to relax – while other functional and fun boxes will span the fair’s geography.