Who are the Pitti Boys & Girls at this edition?
At Pitti Immagine Filati 84, over the days of the fair, the staff of Pitti Boys&Girls at the Fortezza da Basso will wear the Blundstone, Ice Play, White Sand, and Divisible brands, with products customized to coincide with the Pitti Box theme for the winter trade shows. For Blundstone, the protagonist of this partnership will be the ORIGINAL 500, the historic footwear that made the brand the icon it is today. Designed for maximum comfort, this classic boot is the perfect companion to strolling around the big city or departing on a trekking adventure. The T-shirts designed by Ice Play, the Italian brand founded by the Gilmar Group, take their inspiration from travel and from constant research on places capable of producing colors and emotions, which are then transformed into an eclectic collection with a dynamic spirit characterized by a distinctive trait of irreverence that always remains respective of glamour. Oriental inspirations and Italian know-how: this is the philosophy of White Sand, the Romagna-based company, conceived by expert artisan hands, which for the Pitti team proposes a pair of trousers with soft volumes expressed in multiple combinations. Creativity and identity are instead the buzzwords of the brand of social jackets, Divisible, where an innovative and circular zip allow the two components of each jacket to be united: by purchasing just half of the jacket in a store or online, the virtual game of creating your very own jacket of the moment begins. An innovative way of interpreting the concept of outerwear.