Material is the key player in the creative revolution that is driving a new way of seeing the world, a way that is truly different from the customs and roads taken up to the present. Be it ordinary or extraordinary, the material is always linked to a specific process of transformation or workmanship – and hence of conceptualization – that brings us highly intelligent or spontaneous, but always unexpected items. The transformation process is the vision, the thought, the philosophy. Sometimes the transformation process itself is the most important feature that makes the ordinary extraordinary and is even more important than the material. Material is transformed into a new possibility, a new essence, a new reality. Here are the ten themes of the new trends that bring us truly extraordinary colors, surfaces-textures and techniques: