The summer of 2020 is all about sports, the Far East and subcultures. The Summer Olympic games that will be held in Japan are the inspiration for the whole season and will offer a strong impetus to visual culture in general. A parade of colors and of athletes whose roots are deeply embedded in the history of their home countries’ customs and who will be testing themselves in the most popular sports. Some “new” sports, favorites with young people, will be on the list of official Olympic disciplines for the first time – surfing and skateboarding are included with the specific goal of embracing youth cultures. The street is the inclusive platform par excellence and will give style a new push, confirming the extent to which fashion promotes subcultures and new languages, elevating them to establishment status. Japan with its ancient culture, balanced between tradition and innovation, is the backdrop as it offers new cultural cross-pollinations of over overlapping styles. The focus is on inclusion and on young people who inspire new development and economic models, as well as new ways of dressing that match just as many ways of living. Certainties and new models. Idols are changing too, just like the concept of beauty associated with the feeling of strength a body conveys as it performs. Sports take on a human face with little idealization as they radically change their aesthetic codes. The new athletes are live, they train on the streets and are no longer gods. Notwithstanding these unusual concepts, the next Olympic Games will be a very important and stimulating cultural, economic and tourism event. A huge happening that can move the masses and ignite passion in a spirit of emulation throughout the planet, and it will give rise to new overlaps of the mainstream and sub cultures. Fashion will experiment with it all, tearing down all cultural, geographic or class-distinction barriers to generate new, hybrid styles.