At Fragranze 10

The Fragranze OBSERVATORY returns, curated by IFF

Market X-Ray: capturing the perfume key market dynamics and trends

Stazione Leopolda

Fragranze will focus on the scenarios of olfactory culture through an observatory organized by Pitti Immagine in cooperation with IFF – International Flavors & Fragrances – this edition’s partner and a leading US company in the production and marketing of components for essences and aromas for the food, cosmetics and fragrance industries. IFF will present “Market X-Ray: capturing the perfume key market dynamics and trends”, a report with the results of its analyses of sector trend and economic data, in the atmospheric setting of the Stazione Leopolda