Fragranze @ la Rinascente

La Rinascente

Among the initiatives at this edition we highlight the special collaboration of Pitti Immagine with la Rinascente, which will be inaugurated on the occasion of the Vogue Fashion's Night Out, on the evening of Thursday, September 12, and that will continue until September 16. Three windows of the department store in Piazza della Repubblica will be dedicated to the "memory", the theme of this edition of Pitti Fragranze. A special setting designed by architect Alessandro Moradei will put on stage the Pitti Fragranze’s world of graphics and words. A special video installation will project the images that the filmmaker Marco Monfardini has collected from an archive of over 10,000 movies, the Sync Film Archive, from the 40s to the 90s, made by people all over the world: images of different subject, inspired by scents and smells - holidays by the sea, in the mountains, family reunions, birthdays ... - selected exclusively for this project, that represent the most immediate original and exciting visual link, able to bring up the privacy of the memories of each person.