The world premiere of the new lifestyle brand

Stazione Leopolda

Moreover, at this edition Celso Fadelli together with Intertrade Group present the worldwide launch of ROADS, the new lifestyle brand designed by Danielle Ryan, which will include also 10 exclusive fragrances. ROADS will be presented with a special event, organized by Cristiano Seganfreddo, that will take place in Florence during Pitti Fragranze.