RAW, the new project dedicated to the raw materials used in perfume-making

At this edition the focus will be on Calabrian Bergamot

Raw is the title of the new Pitti Fragranze project that we are launching now, and it is dedicated to the most important raw materials used in perfume-making.

The focus – or star – of this first talk/installation will be Calabrian Bergamot (Citrus x Bergamia) a very old citrus species whose essence is the base for many fragrances. A fascinating tour will start from the origins of this component, trace its history through different eras and lead to the discovery of the infinite “olfactory wealth” within this raw material.