INFLORESCENT, THE OLFATTORIO EVENT-INSTALLATION AT VILLA FAVARD ON THE OCCASION OF PITTI FRAGRANZE
Polimoda, Villa Favard
The world of Olfattorio is being revealed to the public of Pitti Fragranze in the beautiful setting of the Villa Favard, the headquarters of Polimoda, with the installation “Inflorescent – il Rinascimento fiorito all’ennesima potenza”.
Olfattorio has always focused on combining the world of fragrances with art, literature, food, fashion and design, and with this special event the company is celebrating its own essence and the bustling activity in the sector of artistic perfumes, with the creative touch of Hervè Gambs, Parisian architect, set designer and creator of the Hervè Gambs brand.
Two special sections are planned: an exhibition section, showing the company’s products, and an olfactory section, dedicated to the vast panorama of flowery fragrances.
In addition, there will be a thematic guest lecture given by Alexander Vreeland, the grandson of Diana Vreeland, inspired by the life of his famous grandmother, editor of Harper's Bazaar and Vogue, and by the Diana Vreeland Parfums project, on the occasion of the launch of a new course in Fashion Art Direction specifically linked with the new creative directions in fashion.
A free shuttle service will be available between Stazione Leopolda, Polimoda and the Bar à Parfums in Via de’ Tornabuoni.