An exploratory journey to discover the infinite connections between the art of perfume and design, including figurative arts, excellent craftsmanship, literature and olfactory culture. This is the essence of Serra&Fonseca, the brand that came about thanks to the creativity and passion of Giovanna Zucconi, in a valley in the Emilian Apennines, where plants are grown with passion to be made into perfumes.
On the occasion of Pitti Fragranze, Serra&Fonseca is heading back to Florence with new arrivals and special projects:
_Friday 9 at 12pm @Stand B37: SCENT IS A VIDEO STAR
Scent becomes a star... a video star. This is the idea behind the project that involved the artist and videomaker Roberto Dassoni and a selection of brand ambassadors and friends of the perfume brand. And that’s not all. For the occasion, in fact, other special videos will be produced at the Serra&Fonseca stand starring the audience at the event. The videos will be broadcast live and on a loop during Fragranze and, subsequently, circulated on social networks.
_Saturday 10 at 12.30pm @ Conference Area
Presentation of "Dalle parole ai profumi". Four interweaving tales. An unusual encounter between four professionals of culture and entertainment who have turned their passion for perfumes into a veritable business. With Giovanna Zucconi (Serra&Fonseca), Mariangela Rossi (Mar Collection), Luca Calvani (Inspiritv), Yvo Van Regteren Altena (Yvra 1958).
_Sunday 11 at 12pm @ Stand B37
"BE A BEARD!": For the launch of the new Serra&Fonseca shaving line, Fragranze will host a veritable “Grooming Show” by hairstyling maestro Franco Curletto, who will give a live demonstration of cutting and grooming beards.