WHICH DOES YOUR BRAND NEED, A MULTI-BRAND RETAILER OR A SINGLE-BRAND FREESTANDING STORE?

A special panel/observatory on retailing will take a look at different market scenarios

Spazio Conferenze

A special panel/observatory on retailing will take a look at different market scenarios. More and more of the leading names in artistic perfumery are opening their own single-brand stores while maintaining their positions in department or specialized multi-brand store. What are the reasons behind this current trend? 
Chandler Burr in conversation with Cristiano Seganfreddo, Vice President and Creative Director of Intertrade Group, and Etienne de Swardt, founder of Etat Libre d’Orange.