Fondazione Pitti Immagine Discovery presents


Notes for an ideal museum

Inaugurated  during the 92nd edition of Pitti Immagine Uomo, Il Museo Effimero della Moda (The Ephemeral Museum of Fashion), produced by the Fondazione Pitti Immagine Discovery in collaboration with the Gallerie degli Uffizi and the Palais Galliera, in the spaces of the Galleria del Costume of Palazzo Pitti. and will be open until October 22nd, 2017.
The peculiarity of The Ephemeral Museum lies in its novel conceptions of staging and thematic content. The exhibition, in eighteen rooms, will showcase nearly two hundred items – clothing and accessories – dating from the mid-nineteenth century to the present. For many, it will be the first time they are removed from their storage boxes, others will be exhibited for the last time before being put back into the archives because of their fragility. The clothes, punctuating each room’s theme, were brought back to light thanks to the wonderful work done by the restorers of the Galleria del Costume and the Palais Gallieria. They were created by the world’s most prestigious dressmakers and fashion ateliers, from Florence to Rome, Milan, Paris and New York, including the House of Worth; Mariano Fortuny Venice; Rosa Genoni; Atelier Emilio Schubert, Rome; Roberto Capucci, Maison Vionnet; Irene Galitzine, Rome; Elsa Schiaparelli; Jole Veneziani; Biki, Maison romana d'alta moda Carosa, Nina Ricci, Gianfranco Ferré and Christian Lacroix. 
Contemporary fashions are also well represented with recent acquisitions by the Palais Galliera, shown for the first time here in Florence, and some items from the Palazzo Pitti collection. And the show includes a foray into the world of today’s fashions with selections from the latest collections by Gucci, Margiela, Bless, Fendi, Armani, Valentino, Prada, Dolce & Gabbana, John Galliano and Lanvin.
The catalogue photographs were shot by artist Katerina Jebb. 
“The Ephemeral Museum is an occasion; an opportunity to reinvent Palazzo Pitti’s Galleria del Costume e della Moda,” said Olivier Saillard, ideator and chief curator of the exhibition, Director of the Palais Galliera, author of performances and art projects and curator of the exhibition “Balenciaga, l’oeuvre au noir” just opened at Musée Bourdelle in Paris. “On mannequins of wood and of wax, or abandoned on armchairs and seats, suspended as soft sculptures, reclining like sleeping beauties, the garments are the shipwrecked waifs of a mysterious, fragile and caduceus museum. It will disappear in a few months’ time, victim and witness to passing time. It is our hope that it may reborn in another time, another place, within the fickle walls of a museum, in the forgotten spaces of a building. That it will continue to raise questions about the transient nature of fashion but also about its poetic vitality; that in its nomadic meanders, it will to draw together sublime foundations and shifting frontiers; as it incessantly redefines itself, that it will become most beautiful, the fairest of all the world’s museums.”
June 14 – October 22, 2017
Gallerie degli Uffizi
Museo della Moda e del Costume
Palazzo Pitti, Florence
A project by
Fondazione Pitti Immagine Discovery
in collaboration with
Gallerie degli Uffizi
with the exceptional participation of
Palais Galliera, musée de la Mode de la Ville de Paris
promoted by
Centro di Firenze per la Moda Italiana
Pitti Immagine
with a special grant
from the
Ministry of Economic Development
ITA Italian Trade Agency
under the aegis of the
Municipality of Florence
on the occasion of
Pitti Immagine Uomo 92
Olivier Saillard
In-house Curator
Caterina Chiarelli
Katerina Jebb
The Ephemeral Museum of Fashion is an event on the Programma Speciale Fiere Pitti Immagine 2017 calendar staged thanks to the extraordinary contribution of Ministry for Economic Development and Agenzia Ice in the context of the project to lend support to the Italian trade fairs and Made in Italy.
The Fondazione Pitti Immagine Discovery and the Centro di Firenze per la Moda Italiana extend their warmest thanks to the entire staff of the Gallerie degli Uffizi – managers, curators, architects, restorers, administrators, security personnel, custodians – without whose exceptional skill sets, dedication and passion this exhibition would not have been possible.
The Fondazione Pitti Discovery and the Centro di Firenze per la Moda Italiana would like to thank also Hotel Santa Maria Novella and Why the Best Hotels.