DISCOVERING PLANET ASIA
First episode - MATERIAL GIRLS: WHAT ARE THE SCENT MATERIALS ASIAN CONSUMERS LOVE MOST?
Stazione Leopolda, Conference Room
On Friday 14 September, at 2 pm at Stazione Leopolda Spazio Conferenze, Pitti Fragranze opens a new series of four talks dedicated to the Chinese market - "Discovering the Planet China, a market to explore" - led by Chandler Burr, one of the the world’s most important fragrances experts and well established Pitti Fragranze key figure. The first episode: "Material Girls: what are the scents materials Asian consumers love most?" will present a journey-enquiry on the perception and tastes of Asian consumers towards the definition and identification of the favorite raw materials in the country of the dragon. Two exceptional guests will attend Chandler’s first talk session, both true insiders of artistic perfumery: Alex Lee, MANE’s team spearhead, French leading company in the world of fragrance creation, managed by the Mane family for over 150 years; and Rosaline Lou, creator of Scent Library, the first olfactory bookshop in the world, a brand born in Beijing in 2009, which counts today 60 stores throughout China and online, but above an archive of essences of the daily scents collected and cataloged in a real library that reaching around 300 samples.
During the talk, Chandler Burr, Alex Lee and Rosaline Lou will involve the Fragranze audience in a secret-box-test-contest to distinguish Chinese consumers’ most popular products from those that do not meet the Asian market’s tastes.