Introducing
to Fragranze 12

Perfumes and words in the limelight in Florence

From Friday 12, to Sunday 14 September 2014, the Stazione Leopolda will host the new edition of Pitti Fragranze. The international fair-event that brings best artistic perfumery to Florence is a Pitti Immagine production. The outstanding observatory looking onto the world of olfactory culture, Fragranze presents the most exclusive essences, the finest artisan quality, wellness products as well as cosmetics and sophisticated accessories made by 243 of the world’s best names in the industry
 
Every year, in September, the greatest names and the world’s most prestigious noses gather in Florence to discuss what’s happening on the olfactory scene and to think about the myriad links between fragrance and contemporary lifestyles
 
THE NEW LAYOUT AND THEME
The  theme, Profumi & Parole – Words and Scents, is the inspiration for the new layout designed by Alessandro Moradei. Graphics and videos will accompany visitors along this unusual itinerary dedicated to the dialogue between fragrances and the words poets and writers chose to describe them creating an ideal link with one of this edition’s special projects, Verba Olent.
 
THE SPECIAL AREAS 
In order to meet the increasingly diversified demands of the international buyers who come to Fragranze, the fair has been enriched with two special sections: 
-  SPRING is the area featuring new names, collections by young fragrance brands making their debuts before the international audience, and  the new firms on the market. 
- CHARMS is the section showcasing a unique selection of accessories that are essential lifestyle complements (jewelry, scarves, and accessories for the home and the individual). 
 
At this edition, Spring and Charms will be featuring names such as: Ann Gérard Parfum, Atelier Moine – Roberta Gianani, Baruti, Belle Fleur,  Claude V, Emmanuel Levain, Gabriella Chieffo Profumi, Goti, Hipanema, Inspiritu, La Sultane de Saba, La Tilde, Laura Mariotti – Luxury Collection, Map Of The Heart, Masque Fragranze, Min New York, Moliabal, Naomi Goodsir Parfums, Parfum M Micallef, Peccato Originale, Piazza Grande, Premiere Note, Sanhistoire, Tola, Tuttigufi, Uermì Fragrance Collection and Vincenzo Spanò.
 
THE BRANDS AT THIS EDITION OF FRAGRANZE INCLUDE: 
Aedes de Venustas, Aj Arabia, Alysonoldoini, Amouage, Arquiste, Atelier-Flou, Bakel, Blood Concept, Bois 1920, Boadicea the Victorious, Bond no.9, Bruno Acampora Profumi, Byredo, Calé Fragranze d’Autore, Caron, Carrière Frères, Carthusia, Cire Trudon, Couto, Creed, Dear Rose,Dr Gritti, Dyptique,  D.S. & Durga, Eau d’Italie, Eau de Moi – Serra&Fonseca, Etat Libre D’Orange, Farmacia SS Annunziata dal 1561, Floris, Fragonard, Frank Boclet, Fueguia 1833. Patagonia, Heeley, Heyland&Whittle, Histoires de Parfums, Honoré des Prés, Houbigant, House of Sillage, Il Profumo, Illuminum Fragrance, Ineke, Jardin de France, J.F. Schwarzlose Berlin, Kama Ayurveda, Kent, Laboratorio Olfattivo, La Manufacture, Le Galion, Liaison de Parfum,  Mariella Martinato, Mark Buxton, Memo Paris, Miriam Quevedo, Montale - Paris, Neela Vermeire, Nobile 1942, nu_be, Nuface, Officina de’ Tornabuoni, Odin NY, Officina delle Essenze, O’Driù, Olivier Durbano, Pañpuri, Parfumerie Generale, Parfums de Marly, Paul Emilien, Penhaligon’s, Profumi del Forte, Puredistance, RèVive Skincare, Roads, RPL Maison – Atmospheric Perfumes, Scentbar, Simone Cosac Profumi, Six Scents,  The Different Company, Thermes Marins Sant-Malo, Tiziana Terenzi, Ulrich Lang New York, Welton London, Xerjoff, Zarkoperfume.