PITTI FRAGRANZE 16:
THE BUYERS' POINT OF VIEW

We have collected some comments from the buyers that took part in this edition:
 
Samantha Schellhase, beauty buyer, The Kadewe Group, Berlin (Germany):
“The fair has a stunning layout and proposes a mixture of brands that are already well-established in the world of artistic perfumery and others that are new names but still top quality. I had the splendid opportunity of getting a close up view of some companies that I wanted to work with and some new partnerships were established thanks to Fragranze. And then there was the new feature of the connection between the fair and the city thanks to the rich calendar of events proposed: all this represented an important opportunity for encounter between members of the trade”. 
 
Maurice Locke, owner, Osme Perfumery, Miami (United States):
“A wonderful event! I knew many of the companies present at the fair, but I had never had a chance to learn so much about their products. Moreover the fair is held in the truly unique location of the Stazione Leopolda, full of beautiful vibrations that perfectly match the creativity of artistic perfumery.”
 
Rosaline Lou, creator, The Scent Library:
“In recent years the world of artistic perfumery has passed from just a few highly select names to a very broad portfolio of interesting companies. Clients are looking for an innovative, different concept and increasingly fast delivery. I believe that taking part in a fair like Fragranze, which offers an excellent mixture of new companies and established names in perfumery, is an essential event for all members of the trade”.
 
Marina Alberghini, owner, Cherry, Rome (Italy):
“I have been taking part in Fragranze for many years now and find the presentation improves at every edition. I really appreciate the fact that the fair is reserved for members of the trade only, thus permitting greater space for debate between company and buyer. I was also very satisfied with the selection made by the fair that vaunted the return of some big names in artistic perfumery. The calendar of events was really very interesting and enhanced the value of the event.”
 
John Ha (director) and Lisa Noh (CEO), Yurim Holdings, Seoul (South Korea):
“The fair is really special and exceeded our best expectations! Compared to other sector events, Fragranze is more focused and makes it possible to talk with greater ease to the exhibiting companies. For us it is essential to learn about the history and philosophy hidden behind a brand and the fair permits this type of direct confrontation between members of the trade. The organization is perfect and the App is really useful.  We’ll definitely see you again at the next edition!”
 
Hakam Al Qawasmi, general manager, Paris Gallery, Doha (Qatar):

“This is the first time I have taken part in Fragranze. The location is incredible, everything is clear and easy to visit and the fair organization is impeccable. I discovered some very interesting companies with which I expect to begin a great working relationship.”

 

Nicolas Cloutier, owner Nose, Paris:
“Fragranze has a stunning layout and the atmosphere exceeded our best expectations! Everything is clear and easy to visit and the fair organization is impeccable.”
 
Luigi Correra, owner Narciso, Verona:
“I have been taking part in Fragranze for many years. I knew many of the companies present at the fair, but I had the chance to discover some new companies strong in design. The truly unique location of the Stazione Leopolda was full of beautiful vibrations.”
 
Anne Gallwé, owner Anne Gallwé beauty (Germany)
Fragranze is an innovation-focused roadmap and makes it possible to discover all the new trends. For us it is essential to learn about the philosophy hidden behind a brand and the fair permits this type of direct confrontation between members of the trade. The calendar of events was really interesting.“