The best international artistic perfumery on display in Florence from 14 to 16 September 2018


With over 190 brands from all over the world, Fragranze firmly keeps its consistent criteria of research, selection and careful attention to quality. This edition’s updates: first observatory on artistic perfumery culture and fragrance market in Italy; a focus on Vanilla and the treasures of Madagascar; Chandler Burr’s talk with China fragrances and Asian market’s top experts; and the new calendar of events Firenze - La Città delle Fragranze

From Friday 14 to Sunday 16 September, Pitti Fragranze is the Pitti Immagine fair-event that brings the best global artistic perfumery proposals to Florence
A unique observatory at the Stazione Leopolda on the most exclusive essences, the latest ideas in the field of beauty and wellness, as well as a selection of lines of cosmetics and sophisticated accessories proposed by over 190 maisons and the most qualified brands together with the most interesting new talents on the world scene. 
A selection showing high international participation rate: 70% of the brands at this edition come from abroad.
Pitti Fragranze is also a well-established reference platform for the evolution of olfactory culture: every year, the sector’s top names and most influential noses meet in Florence to discuss the latest trends and the unbreakable bonds and synergies between fragrances and lifestyles today. 
“Edition after edition Pitti Fragranze has become the paradigmatic place where to discover the latest ideas in international artistic perfumery”, says Agostino Poletto, general manager of Pitti Immagine, “from the newest creations by the artistic perfumery’s reference names, to emerging brands’ products in an increasingly lifestyle dimension. This edition confirms the fair’s focal points: great selection and attention to the quality of the products alongside high profile international scouting. Plus, the calendar of events related to contemporary olfactory culture which is increasingly rich and multi-faceted turns Pitti Fragranze into an observatory on the most topical trends in the world of essences. The special setting for it all is the city of Florence which will host an enriched program of collateral events, with initiatives by our exhibitors and projects organised by Pitti Immagine.  Because Florence is increasingly The City of Fragrances”.
The buyer NUMBERS for Fragranze
The last edition of the fair, in September 2017, registered a total of 2,200 buyers from more than 50 countries; almost 700 of whom came from abroad (a rise of +2%).
Leading the ranking of the fair’s reference markets was France, followed by Russia, Germany, United Kingdom, Spain, Switzerland, Netherlands, United Arab Emirates, Ukraine, Japan and United States.