Fifth and final episode of Fragrance Players, the web project of Pitti Fragranze, fair-event from 14 to 16 September at Stazione Leopolda, key reference platform for the evolution of olfactory culture offering the florilegium of the best global perfumery maisons. The video project Fragrance Players is focused on the protagonists of the world of international artistic perfumery: buyers, journalists, bloggers and fine noses.
Closing Fragrance Players’ circle, Hubert Alexandre will open the doors of his prestigious Brussels boutique in Rue du Bailli: Parfum d'Ambre. A unique place, a real salon where Hubert and his wife lead and organise workshops and talks by industry experts looking for what niche artistic perfumery is today. A 360-degree overlook that ranges from olfactory personal style-research, perfume psychology, to the discovery of what really distinguishes a luxury fragrance today.