The new ad campaign of Pitti Fragranze

Il velamento è essenziale per la bellezza, impedisce che venga denudata e svelata.
The veiling is essential for beauty, preventing its undressing and unveiling.
(Walter Benjamin)

The image that illustrates the new edition was created and developed around the pairing of art and beauty. Beauty as harmony, a dynamic and changing entity, in which we have to learn to be and move around. Graphic artist Diego Soprana was inspired by the art of Antonio Canova and Gian Lorenzo Bernini for the new visuals: the contact and the intertwining, like essences on the skin, the contemporary classic, the sublime and the veiling.