the latest rendezvous with Fragranze the Pitti Immagine fair-event that brings the best international artistic perfumery proposals to Florence

At the Stazione Leopolda, a unique stage, a special audience, a select and authoritative meeting place dedicated to the best artistic perfumery proposals, the latest ideas in beauty, wellness, wellbeing and the most exclusive skincare lines presented by 150 of the most qualified maisons and brands, as well as the new talents on the world scene. From Friday 13 to Sunday 15 September, Pitti Fragranze is the unmissable rendezvous that, every year, calls the top sector names and the most prestigious noses to Florence to discuss the latest trends and the most advanced experiences in selective perfumery, as well as the links between fragrances and lifestyles today.


The buyer NUMBERS
The last edition of the fair, in September 2018, registered a total of around 2,150 buyers from over 50 countries; almost 700 of which from abroad. The ranking of the fair’s key markets is led by France, followed by Germany, Russia, Spain, Switzerland, United Kingdom, Ukraine, United Arab Emirates, Netherlands, Japan and United States.