Sine Cera is something close to authenticity.
Olivier Durbano, Poems Stones
As women we have forgotten the power we have. Perfume reminds us of our strength.
First of all you have to be true to yourself, you have to know who you are and then you can be true to other people and express the world.
For me naturalness is the best artist that exists. There is no better illuminator than the sun, the best tree builder. Naturalness is indisputable.
To wear a perfume absolutely means to define one’s identity, one’s own character and charisma.
In a world that increasingly forces us to search for perfection, Pitti Fragranze chooses the exaltation of identity. Of naturalness. Of truth. And presents Sine Cera, a video project that is developed as a dual transposition of this sincerity: in the words, entrusted to the true voice of the producers and in the images, entrusted to the details of their bodies. True, real and beautiful thanks to quality products that limit themselves to exalting the characteristic natural beauty of each one of us. Sine Cera is the characteristic of true sculptors. Of the people who shape and give life to matter without the need for artefacts. Sine Cera is the truth of oneself. Of knowing and valorizing oneself. Sine Cera is sincerity.
Being truly in the moment, feeling oneself filled with strength yet delicate at the same time.
Wear only your true nature