Super n.7: closing figures
SUPER confirms the attendance figures and quality The seventh edition of the fair produced by Pitti Immagine and Fiera Milano closed with final figures recording the presence of 6,000 buyers, with foreign visitors representing 20% of the total.
The seventh edition of SUPER, the Pitti Immagine and Fiera Milano fair dedicated to women’s accessories and prêt-à-porter collections (27-29 February 2016), has ended in Pavilion 3 of FieraMilanoCity, with results that confirm the characteristics that have made it one of the key events in the world of accessories and prêt-à-porter during Milan fashion week.
A total of 6,000 buyers were registered over the three days of the fair, the same level of attendance recorded at the previous edition. Of these, 20% was represented by international buyers who arrived from 48 foreign countries.
The markets which showed the best growth were France (+28%), United Kingdom (+38%) and Russia, which almost doubled the number of buyers.
Japan once again came out on top of the list of foreign markets, followed by France, Spain, Russia, Germany, Switzerland, Greece, Austria, Belgium, United Kingdom, China, South Korea and United States.
“We are very satisfied because, over these three days, our exhibitors have had the chance to meet with quality buyers who have clear ideas about the type of product that best suits their stores”, says Agostino Poletto, deputy general manager of Pitti Immagine. “We also received very positive feedback on the selection of brands and collections presented at SUPER: a mix of established brands, up-and-coming names and experimental capsule collections. The buyers and press also expressed great appreciation for the special areas dedicated to emerging designers – the Super Talents selected together with Sara Maino of Vogue Talents, and the finalists of the latest edition of Vogue Talents for Asia – which turned the spotlight on some of the most interesting creative people on the international fashion panorama”.
“For the next edition of SUPER we are working on an evolution of the exhibition format”, adds Raffaello Napoleone, CEO of Pitti Immagine, “in order to be able to better intercept the higher and more qualified segment of international buyers on which we are concentrating all our efforts. We believe that these evolutions will give Super’s international profile an interesting boost”.