Super no. 10 confirms its watchwords: scouting, selection, talents and emerging scenarios, with an offering of women’s accessories and prêt-à-porter designed for international buyers with a strong experimental streak.
SUPER 10: CLOSING FIGURES
Over 4,700 buyers traveled to The Mall from more than 50 countries: there was growth in the number of foreign visitors (Germany, United Kingdom, United States, South Korea, Hong Kong), but a slight drop for Italy.
“SUPER fully confirmed the role that it has carved out for itself on the women’s fashion scene in Milan”, says Raffaello Napoleone, CEO of Pitti Immagine. “The feedback and comments gathered from buyers over these three days were unanimous: there was clear appreciation for the mixture of collections that were even more oriented towards research and selection, with high quality product companies and brands, and an intense scouting that focused on up-and-coming designers and on the new worlds of contemporary fashion – I am thinking of the collaboration with Lagos Fashion & Design Week, the Super Talents, the designers of More Dash Eye on the East – and the launch of innovative women’s fashion projects. There was a very good response from the foreign buyers with the participation of all the most important names in international retail, department stores and some of the best e-commerce players. With regard to Italy, the drop was, unfortunately, predictable and in fact offered a photograph of the difficulties and the profound evolution that retail fashion in our country is experiencing.”