In cooperation with UNIDO, SUPER presents three sustainable creativity brands from the Middle East and North Africa

SUPER presents an exclusive showing of collections by three of the brands participating in Creative Mediterranean a project launched by the European Union and Italy and implemented by UNIDO (United Nations Industrial Development Organization) – to support creativity-oriented firms (and jobs) in seven Southern Mediterranean countries. Here are the three brands participating in this edition:
// JO! by Creative Jordan with their first ready-to-wear collection for spring-summer 2018
Bedouin embroideries and Jordan’s traditional craft processes join hands with chic design and contemporary appeal in the ready-to-wear collection by JO!, the brand established Creative Jordan, a collective of young female designers based in Amman, Jordan. They are making creativity into an instrument of strength and resilience to reinvent their roles and places in society, through a project with international promise which can, at the same time, keep and important cultural tradition alive and help it flourish.    
// Bookrah: the new jewelry collection made by skilled Lebanese artisans.
Bookrah (that means “tomorrow” in Arabic) presents the premiere showing of their collection: twenty-two, entirely handmade gold, silver, quartz and diamond jewels. This eclectic mix of materials represents the union and the peculiar diversity of the Lebanese people. These outstanding quality items are made by the jewelers of Bourj Hammoud in cooperation with Nadja Zerunian and Peter Weisz, Austrian designers of the Zerunianandweisz brand. Each bracelet, ring and pair of earrings is inspired by the topography of the city of Bourj Hammoud.
// Okhtein: previewing the collection of “Made in Egypt” bags

Aya and Mounaz Abdelraouf launched their brand Okhtein (the word means “sisters” in Arabic, and they are indeed sisters) in 2013, to promote local craft skills and their enormous cultural value by making luxury handbags with an artisan soul – with hand embroideries and using straw. Their manufacturing involves several local NGOs to help the neediest working women and children who need support for their education.