SUPER 11: EXHIBITORS' POINT OF VIEW

Massimo Carnelli - Sr Director Brand Activation REEBOK & e-Commerce
We were honoured to be invited to take part in this edition. We had the chance to celebrate our heritage by telling our story with Always Classic to an incredibly qualified audience of international buyers who are geared towards research. We focused on the four historic silhouettes of Reebok Classic, the Franchise Four which have enriched the outfits of different generations ever since the 1980s.
 
Bapam – founder, MII
Our feedback about Super couldn’t be more positive. It was a great edition from every point of view, including the fantastic position of our own stand. We met buyers from all over the world (Kuwait, Spain, Switzerland, Germany, France, Sweden…) and we are very satisfied. We saw regular clients and met new leads that were very interesting. Some buyers in particular from the United States were very prestigious indeed.
 
Maria Lye – founder, TOASTIES
Super is a one of a kind fair. We had already taken part in the fair once before and we felt it was important to return here to present our project. This edition was consistent with the previous one we attended: we gathered some interesting contacts and potential clients, as well as orders from our existing clients of course.
 
Elena Belloni / Beatrice de Silva - BELLONI DE SILVA
This edition provided a good overall experience for us. We met regular clients and new international buyers from Korea, the Far East in general, and from Italy. The location is certainly very handy, central and functional. Our positive experience at Super was also down to the ever-attentive organisation from Pitti Immagine.
 
Andrea Provvidenza – founder, Lodental
This was a really great edition for us with some good results. We met a range of international buyers. Super is a top level fair which always meets expectations.
 
Domenico Gianfrate - PT Pantaloni Turin
Super is a selective trade fair with high quality products and an international appeal. It’s a strategic fair, not least for its unique location and its linear, sophisticated layout, and a place for gathering some very good contacts. The Pitti Immagine brand is behind it and you can tell!
 
Priyanka Baid - Duet Luxury, India
This was our first time in Milan and we are very pleased indeed. I expected a great trade fair, dynamic and international, and that’s what we found. I’m very happy that our work was appreciated.
 
Carola Aste, Sales Manager Indigofera – P.E. Nation and Brandblack
Super was a positive experience for us. We have noticed that in Italy, athleisure luxury has not yet developed as much as it has abroad. It’s a segment that is ripe for further investments. Pitti Immagine was very farsighted in developing a special project dedicated to this sector, something we’re very pleased about.
 
Douglas Spoon, Douglaspoon
Without a doubt this was a successful edition. I received a positive reaction to my collection from buyers and press. I saw buyers from Russia, Japan and plenty from Italy. There’s a huge organisational effort behind it, it would be wonderful if it could last for 4 days!
 
Bruno Manetti, Bruno Manetti Cashmere
We’ve previously attended Pitti Uomo, but it was our first time at Super. I must say that it was a more than positive experience for us. An excellent position for our stand, excellent organisation by Pitti Immagine, as always; and good footfall of buyers and clients to our stand. We fully intend to return next time round.
 
Mattia Magliano, L10 Trading
We had a truly great impression from our first time at Super. The beautiful location is both central and functional, and the layout was elegant, practical and took into account our needs as exhibitors. We worked really well, especially on the Sunday, and found that the audience, particularly the press, showed lots of interest in our innovative high tech product.
 
 
SUPER TALENTS
 
Carlotta Peron, Etiqueta Latina
This fair is a crucial display which offers us the chance to meet buyers from all over the world and to showcase our collection in a dynamic and very creative context.
 
Moon Lee

I’m pleased at the opportunity to take part in Super. I really liked the way fair is structured: the spaces are open, helping to show off the collections in their best light. We would like to open up to the Italian and European market, and we got some great contacts here. Plus, the support from Pitti Immagine is really fantastic.