A SUPER new edition!

Pitti women’s fashion fair

SUPER is the Pitti Immagine fair dedicated to accessory and prêt-a-porter collections for women scheduled to be held in Milan from 24 to 26 February 2018.
SUPER confirms the new course and the innovative format launched in September 2016 in the location of The Mall in Porta Nuova Varesine, just a few steps away from Piazza della Repubblica, a truly unique venue for its beauty and centrality, situated in the heart of Milan’s fashion district. 
It will be showcasing the results of the international scouting of superselect highly experimental collections that share Pitti Immagine’s DNA. Super offers a concept of womenswear dedicated to the most demanding international buyers and is directed towards the world’s best multi-brand and online stores. 
Research, selection, emerging talents and future scenarios” says Agostino Poletto, Pitti Immagine’s general manager, “continue to be the buzzwords for SUPER and the elements in which, at each new edition, we invest and increase promotion.  Research and selection in the most innovative contemporary women’s fashion through broad scouting activities on the international scene.  Not simply concentrating on the network of contacts and brands that we build with our other fairs, but also with the help of projects that focus on up-and-coming designers and on the new worlds of contemporary fashion.  In this regard there will be lots of new features at The Mall: the special collaboration with Tiblisi Fashion Week which offers a focus on the creative scene in Georgia, one of the most interesting and business-oriented scenes of today; the participation of three creative projects based in India launched by young designers; as well as an exploration of the world’s new talents with the Super Talents. New Countries to watch platform, where we will offer our buyers a selection of brands that are completely new, even more creative and from as yet unexplored countries. And, flanking the selection of key women’s fashion brands, there will also be lots of launches and special participations, as well as co-lab premieres with top names in international fashion”.