The latest edition of Super, the Pitti Immagine fair dedicated to accessory and prêt-a-porter collections will be held from 19 to 22 September in the Visconti Pavilion on Via Tortona, Milan

SUPER is a style update!

In the wake of last February’s success, Super confirms that the fair will last for four days and is banking on the early start on Thursday: “a very concrete format, focused on international buyers who are looking for quality, targeted fashion projects and input about new talents”

Following the excellent results achieved last February, the latest edition of SUPER will be held in the Visconti Pavilion at Via Tortona 58, the former Laboratorio Ansaldo, in the area of Milan that is most frequented by international buyers during Fashion Week. The fair organizers confirm that it will last for four days and, as already announced, the opening day will be brought forward so it will run from Thursday 19 to Sunday 22 September 2019

“The global market for women’s fashion is constantly evolving” says Agostino Poletto, Pitti Immagine’s general manager “which is why we always need to keep a very close eye on it, understand its demands and be ready to present very concrete proposals. Super’s aim is to propose a precise format every six months: we want to offer our public a product experience and a very targeted indication of the trends that are able to respond to buying schedules and the real demands of international buyers. We believe that the early start will allow us to gain an extra very intense working day. We increasingly trust the originality of the Super formula that combines quality exhibitors and the presentation of special projects while, at the same time, maximizing young talents from new scenarios. Every six months the layout set creates a very stimulating atmosphere: this time it will be all green, devised by the Archivio Personale firm”.

Super is a regular style update experience” says Antonio Cristaudo, Commercial and Development Director, “a very select editing of what’s new, interesting and of substance on the international women’s fashion scene. Product brands, high quality capsule collections, new project launches as well as style inputs that arrive from afar and unexpected revelations in the collections by new designers. Like the ones that come from the six young people chosen for the Super Talents project in collaboration with Vogue Italia and Vogue Talents which this time will focus on the world of high profile accessories; or in the collections of the nine Armenian designers presented in collaboration with the Fashion & Design Chamber of Armenia, with which we are continuing our reconnaissance of that country’s creative scene. Then there are the new project launches and the special participations: one of which features Vivetta, undoubtedly one of the most successful Italian womenswear designers, the launch of whose footwear collection is being hosted by Super and will be the protagonist of a striking installation at the start of the fair itinerary”.