Focus on fashion creativity from ARMENIA, in collaboration with the Fashion & Design Chamber of Armenia: the collections of 6 young designers under the spotlights.


Zero Gravity Established proposes comfortable and inviting clothing capable of transmitting the feeling of zero gravity. A young, successful brand on the Armenian market, the collections are distinguished by their smart style, innovative design proposals and research into the shirt as a key element


Sonya Avagyan, a young Armenian designer, is launching her own brand, initially concentrating on t-shirts and sweatshirts with a pop and experimental soul. Sporty and funky clothing that is blended with the heritage of her land of origin in the light of a perfect sense of style.

Kivera Naynomis

One of the most beloved luxury fashion brands present on the Armenian market, the collections of Kivera take their cue from the teachings of classic tailoring to construct a sophisticated tribute to the cultural, artistic, and architectural traditions of Armenia.

LOOM Weaving

Inga and Elen Manukyan, sisters and founders of the brand create a collection that imbues the antique practice of embroidery stitched by hand with a modern and luminous style. A wardrobe with a practical and elegant spirit where every garment is a unique piece.


Garments designed by hand and then realized by exceptional master craftsmen, the prints are inspired by Armenian nature as a whole: the fauna, the flora, the ancient history, the traditional Armenian clothing (taraz), the architecture and much more.

Vahan Khachatryan

Born and raised in Yerevan, Armenia, Vahan is heavily inspired by the artistic heritage of his grandfather, a painter. Already a point of reference on the Armenian fashion panorama, the brand stands out for its exclusive outfits where the excellence of the quality and design is magnified by a meticulous attention to detail.

The project is supported within the scope of the European Union in Armenia funded SMEDA project under the #EU4Business initiative.