Taste 10: the numbers!
Pitti Taste is not only the "good Taste" show, but also a real experience to live and tase through a special menu:
Taste Tour is the tasting itinerary – featuring products by the 320 participating firms - to become acquainted with and learn more about our country’s gastronomic treasures; a journey filled with discoveries, traditions and innovations: from handmade pasta by Italy’s major pasta producers to pork bresaola, to truffle-flavored zolfino beans, to baccalà (dried and salted cod), saffron and monkfish liver sauce, to apple strudel compote and passito-filled chocolates, with a stop along the way to taste chili pepper preserve and oyster beer …and lots more!
Taste Tools, is the area devoted to food and kitchen design items – tools for the chef and anyone who loves to cook – clothing, technical and professional equipment for the kitchen;
Taste Shop, this is the store featuring exclusive foods – with over 1,700 items in the catalogue and more than 23,000 items sold at the last edition. This is the place to buy the products displayed – and tasted – along the way;
Taste Ring & Taste Events, is the cultural-gastronomic arena, the place for debates and ideas orchestrated by the gastronaut Davide Paolini. Here, the top experts from the world of food challenge each other on the most curious topics related to contemporary eating, food and taste, interpreting what is happening today and anticipating future trends. Plus there is a packed calendar of events – exhibitions, book presentations, cookery competitions organized by Pitti Immagine and the exhibitors, with the spotlights shining on the protagonists of the world of taste.
Over 15,000 people attended the 2014 edition of Pitti Taste. Of these 4,600 were buyers and members of the trade (+43% foreign buyers from over 40 countries, +30% Italian buyers). The three days of Taste met with great interest on the part of the domestic and international press and TV networks (600 accredited Italian and foreign journalists) and the many events around town - over 150 - as part of FuoriDiTaste, the fair’s “off-site” program which lit up Florence with a series of Taste-related initiatives and events, enjoyed huge success among the general public.
.... And here you are some names:
The participating firms at this edition include:
Acetaia Paltrinieri, Acquerello, Anhelo Caffè, Birra del Borgo, Branchi Prosciutti Cotti, Caseificio Gennari, Caseificio Pinzani, Cioccolato La Molina, Devodier Prosciutti, Domori, Frantoio di Santa Tea, Friultrota, Il Borgo del Balsamico, Il Genovese Pesto Fresco, Krumiri Rossi, La Fattoria di Parma, La Nicchia Pantelleria, Lenti Pregiata Forneria, Macelleria Salumeria Zivieri Massimo, Martelli Famiglia di Pastai dal 1926, Pastai Gragnanesi Società Cooperativa, Rocca Stefano dal 1986 “La Bottarga”, Scyavuru, Tartufi Stefania Calugi, Zafferano Puro in Fili and Zolla 14 Organic Farm Project.
And among the new entries: Acetaia Malpighi, Coop. Della Lenticchia di Castelluccio, Finissimo Mandorlato, Guido Castagna, Il Fiorino, Orizzonti del pescatore, Pane e Pace, Pasticceria Cerniglia, Riserva San Massimo, Salumificio Sapori Mediterranei-Gal Le Macine, Slitti, Tiare and VKA – Organic Vodka Made in Tuscany.